One normally doesn’t associate Albert Einstein with trademarks or branding, but leave it to Steve Cecil, one of the most creative neologists I know, to come up with something.
-
Recent Posts
- Life Science Collaboration Agreements
- What is a Technology Transaction?
- Legends of Caltech
- Reseller vs. License Agreement
- What do Lawyers Do?
- License Animation Project
- Startup Company Forms
- IP Ownership in Joint Development
- My “trivial” homage to Steve Jobs
- Einstein on Branding
- Andy Rooney: Mathematician or Lawyer?
- Survey of Most Negotiated License Provisions
- Who Reads the Boilerplate?
- New Yorker Style Cartoon Caption Contest
- What’s the name of that dish with the lamb in it?
- NDA’s: The Stepchild Agreement
- Biotech Valuation
- Did I forget a provision?
- Patent this logo, trademark this invention ?
- 10 Considerations in a Life Science License
- David Letterman’s Top Ten
- Tetris Blocks
- The 9 Lives of Palm
- Making my own Rubik’s Cube
- Interview with Craig Johnson




